Introducing... Hoodia PureTM!
Hoodia PureTM delivers the herbal power of 100% pure Hoodia gordonii, with nothing removed except water. Hoodia, today a popular and highly effective diet aid widely known for its ability to suppress appetite (appetite control being a factor 70% of dieters say is the number one reason they were unable to keep to their diets), was originally consumed as food by indigenous tribes to help endure long, exhausting hunting expeditions.
The Hoodia in Hoodia PureTM is legally harvested South African Hoodia and benefits the environment, the San tribes, and is CITES certified - it is illegal to export Hoodia gordonii from South Africa without a license and a CITES Certification. We only purchase from licensed growers and exporters having full certification.
In addition, each and every lot of Hoodia in Hoodia PureTM is tested for purity and potency: 
How does Hoodia work?
It is believed that Hoodia (and more specifically the p-57 molecule in the hoodia) imitates the effect glucose has on nerve cells in the brain. In short, hoodia "tricks" the brain into thinking it's full when it's not, thus cutting the urge to snack. In fact, hoodia is more powerful than glucose in communicating to your brain that you are full!
As Dr. Richard Dixey (researcher familiar with the substance) during a 2003 interview with a BBC reporter explained:
"There is a part of your brain, the hypothalamus. Within that mid-brain there are nerve cells that sense glucose levels. When you eat your blood sugar goes up and these cells start firing - signaling that now you are full.
What the Hoodia seems to contain is a molecule that is about 10,000 times as active as glucose. It goes to the mid-brain and actually makes those nerve cells fire as if you were full. But you have not eaten. Nor do you want to."
So, I will NEVER be hungry if I take Hoodia?
Yes and No....it is important to understand that there are two types of hunger - "survival/real" hunger and "hormonal" hunger...we need food to survive and when we feel hungry because we do not have enough food for the body to function we experience "survival/real" hunger. This hunger is quite healthy - you can not completely starve your body and avoid experiencing "survival/real" hunger regardless of how many hoodia diet pills you consume...while Hoodia can temporarily block real hunger, it will only be a matter of time before your brain will figure out you do need food to function.
However, when it comes to "hormonal" hunger - that is, when you feel hungry because your insulin levels are unstable - Hoodia can be particularly useful...this is quite meaningful as it is this hormonal hunger which derails most dieters...when blood sugar levels spike and fall, we crave more sweets and carbohydrates. This is why you might crave ice cream at 2am!
In short, you will want to continue to eat meals when you have real hunger, but you want to eliminate all the snacking due to hormonal hunger. While hoodia can help eliminate both types of hunger, we feel it is unhealthy skip meals. The real advantage of hoodia is using it to eliminate cravings and snacks when you do not need to eat food...enabling you stay on your diet plan and achieve fat loss!
Please note that Hoodia PureTM works differently than most diet products - it assists with appetite control ONLY - it does not increase the rate at which your body burns fat. For this reason, many dieters may find it beneficial to use this product along with a thermogenic fat loss product - a product that increases the body's caloric expenditure - such as ThermoLean - thus controlling appetite while simultaneously causing the body to expend more calories.
Also, if you're near (or over) 30 years of age you'll find you get greatly improved results when you combine Hoodia PureTM with 7-KETO DHEA - it's also a stimulant free compound which makes it a great choice if you want burn more fat, but avoid all stimulants (including caffeine).
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