New Whey Shots, 12/42g Packs (IDS)

IDS New Whey Shots [Product Information]:

Introducing the most convenient delivery of protein ever conceived! New Whey Liquid Protein from IDS is revolutionizing protein supplementation! New Whey delivers 42 grams of pure protein with only 2 carbs, and no fat in a 3.4 ounce serving! Perfectly conceived convenience, consumed in as little as three seconds! With its patent pending virtually indestructible packaging, New Whey can be taken anywhere conveniently and easily. No messy mixing of powders, & no messy clean up. New Whey Liquid Protein contains NO unnecessary calories seen in Protein Bars! New Whey Liquid Protein is the ideal protein supplement for people on the go!

New Whey Liquid Protein employs three proteins to achieve a patent-pending formula that is (a) highly bioavailable (I.e. Easily digestible and absorbable) and (B) complete (contains appropriate amounts of all essential amino acids). The proteins, in order of abundance, are collagen, whey and casein.All three proteins are hydrolyzed into peptides making the combination of proteins more bioavailable than other protein powders, bars or liquids on the market. By itself, Collagen lacks several amino acids. However, in combination with whey and casein in the correct proportions, the collagen (1) improves the overall amino acid balance, (2) increases the overall Glutamine content (more than whey or casein alone), and (3) achieves a complete protein combination (I.e. All essential amino acids).

New Whey Liquid Protein is more bioavailable than whey, whether it is isolated or concentrated. The challenge with isolated or concentrated whey is that passes through the stomach and small intestines rapidly, causing a degree of malabsorption.

Additional malabsorption is the result of the denatured protein molecules in whey drinks and bars. Denaturing occurs when the normal tertiary structure of the protein molecules are unintentionally broken down into an abnormal structure as a result of heat or acid processing (typically for the purposes of pasteurizing or baking protein drinks and bars). Denatured proteins do not have the same properties as the original protein before pasteurization. Hence, the biological activity of the proteins (I.e. The body's ability to assimilate and use the proteins) has been diminished or eliminated. In contrast, New Whey Liquid Protein is extremely heat stable because it is made completely with peptides. Because of their small size, peptides are very heat stable.

An easy way to illustrate by example, is to examine a raw egg when it is first cracked open. The white of the egg is not actually white; it is translucent (almost clear). The white is mostly protein, and it is in its original, biologically active form. When the egg is cooked, the white becomes white and opaque. The heat (I.e. Pasteurization process) caused the protein molecules to unfold (I.e. Break apart) and then reconnect in an unnatural formation. The protein is now denatured. The egg will now be relatively difficult for the body to digest and absorb (as evidenced by gastrointestinal distress experienced by many consumers who eat eggs).

New Whey Liquid Protein is translucent. This is because the protein in New Whey Liquid Protein is still in its natural, undenatured, biologically active structure.

IDS New Whey Shots [Supplement Facts]:

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